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The key(s) to a beautiful face

The key(s) to a beautiful face PHI Clinic London 1920x1280

We all have the in-built ability to assess a beautiful face (or) if somebody is attractive in less than the blink of an eye. Irrespective of age and culture, you just know if somebody’s “hot or not”.It has been suggested that there are seven elements that make up a beautiful face, which translate across all cultures.

Keys To A Beautiful Face:

  • Facial shape (chin, cheeks and symmetry)
  • Forehead height
  • Eyebrow shape
  • Eye size and inter-eye distance
  • Nose shape
  • Lips (length and height)
  • Skin clarity/texture/colour

With non-surgical interventions, we can influence 5 of these, the exceptions being forehead height and inter-eye distance.


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The Quality Of Our Skin

We find clear, even, and plump skin attractive, as it portrays our underlying health. Fortunately, there is so much that can be done non-surgically to improve and enhance skin quality.

One of the most important elements for skin texture is hydration because all of our biochemical processes (like collagen production) take place in water. By introducing a very fine HA filler, we are able to significantly boost hydration and quality of the skin, reducing fine lines and wrinkles.

For skin tone and clarity we have a number of topical products, like Obagi Nu-Derm, that can reduce some pigmentation and recondition the skin at a cellular level, significantly improving its health and appearance.

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Enhancing Facial Shape

Cheekbones may be sculpted, jawlines sharpened, and chins evened out with the use of a robust filler such as Juvederm Voluma. Equally, lost volume may be replaced to balance the face and eliminate shadows associated with age.

Strong jaw muscles (masseter) can lead to a square jaw. For those preferring an oval shape, Botox can be used to rest these powerful muscles and slim the lower face. Equally, if somebody has an overactive chin muscle (known as a cobbled chin), we can rest its activity and smooth its appearance with Botox.


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Facial Features


Eyebrow shape can be sculpted to lift the brow and open up the eye with Botox. The female brow is enhanced by adding an arch, whilst the male brow is traditionally flatter.

Over time, we also become concave in the temple region, presenting as a bony hollow. By replenishing volume here, we support the lateral brow to reduce shadowing and restore a youthful appearance with a combination of botulinum toxin and fillers.


Non-surgical rhinoplasty using filler to correct or enhance the nose is a highly effective procedure offering amazing results, slimming a nasal bridge or correcting a dorsal hump for example, with very little downtime.

Lip filler

For lip fillers, the Juvederm Vycross range aids our quest for a beautiful face by providing sophisticated products for tailoring the lips, in line with a client’s natural features. Whether they are heart-shaped or ribbon-shaped, full or fine, we may restore and enhance to be their most beautiful.

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PHI Clinic London

For a consultation at PHI Clinic, call us on +44(0)207 034 5999 and our expert staff will help you start your journey to a beautiful, refreshed face and skin. PHI means the golden ratio, and we adhere to this standard of beauty and excellence in every treatment we provide.

For more information about our innovative treatments, follow us on social media.

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