‘Beach Body’ Campaigns
Most lifestyle magazines, clothing stores and food companies push the ‘beach body’ campaign around this time of year. They demand we start thinking about squeezing into bikinis and skimpy outfits, and for the most part, we succumb to this pressure. But while we are all obsessing over our wobbly bits, nails and unwanted hair, we tend to overlook something much more important…our skin.
Increase in Skin Cancer
Head of statistics at Cancer Research UK, Nick Ormiston-Smith, told the BBC that the surge of skin cancer cases since the 1970s is down to the increased popularity in package holidays abroad, and our mania for tanning beds. And while this accounts for a good percentage of causes, it does also suggest that it’s not only when we are tanning ourselves are we susceptible to skin damage.
Being a clinic which regularly treats sun damage and introduces skincare regimes to patients’ lives, one of our top priorities is to get people using an SPF, come rain OR shine! See, even with our weather, we need to protect ourselves from harmful UVA and UVB rays, and so long as it is daytime, there is chance of skin damage.
We advise you wear a minimum of SPF 30 and reapply at regular intervals to top-up the protection. You should ideally apply sunblock every single morning. Not only does it act as a barrier in the short-term, but it also helps defy signs of ageing and you will age better as a result. Although BB creams which contain an SPF claim to protect the skin, we would still advise that you wear a traditional sunblock before applying makeup.
Melanoma & Skin Cancer Specialist
PHI Clinic’s melanoma specialist, Mr Apul Parikh, regularly performs mole checks. It is important to track and monitor any mutation or creation of moles on your skin. If you have them in hard-to-reach places, get a friend, partner, or family member to assist you. Alternatively, schedule a mole check with a specialist who can identify whether a mole is benign or cancerous.
Moral of the Story?
So the moral of the story is, even if you feel the pressure to look a certain way on the beach, the MOST important thing to do is protect the skin by applying sunblock. Ignorance is not bliss. Please share.